Gary

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Content Feedback That Actually Works: From Draft To Done

Content production usually gets plenty of attention at the idea stage and again at the moment of publishing. But the middle step, where drafts are shaped, refined, and aligned, often gets overlooked. That’s where most delays, frustrations, and missed opportunities hide.  The truth is, content feedback isn’t an afterthought; it’s…
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How To Repair A Broken Brand Voice Before Customers Tune Out

Imagine walking into a room, introducing yourself, and then sounding completely different five minutes later. Or worse, sounding so flat that people forget you the moment you stop talking. That’s exactly what happens when your brand voice is broken.  In 2025, inconsistent or uninspired messaging isn’t just sloppy, it’s a…
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