Gary

Search hasn’t just changed its interface. It has changed its standards. AI Overviews are no longer a small enhancement on the results page. They are becoming the primary way information is delivered, especially for informational queries. And with that shift comes a less visible, but more important question: why does…

Being busy isn’t the goal; getting results is. A marketing team isn’t there to tick boxes or just look active. The real win is turning ideas, budgets, and effort into actual outcomes: more traffic, better engagement, and consistent growth. That’s what marketing team productivity is all about: doing the right…

If you’re running a business with multiple locations, your content strategy needs more than just copy-paste convenience. Each branch has its own story, but it still needs to fit under the same brand umbrella. That’s where location content strategies come into play. 📍 Corporate Content: The Glue Holding It Together…

If your business isn’t showing up when people search for what you do, there’s a good chance your categories are off!  When it comes to Google Business Profile optimization, categories aren’t just small settings; they’re the way Google figures out what your business is and when to show it in…

Search has changed. Voice queries, screenshots, and AI overviews are now part of how people discover content.  But that doesn’t mean SEO is dead, far from it. It just means your SEO strategy for 2026 needs to grow up a bit. The old rules still matter, but now they live…