Gary

AI can spit out thousands of keywords in seconds, launch a campaign before your coffee cools, and make you feel like everything is under control… But that doesn’t mean the work is done.  Real performance still depends on structure, interpretation, and understanding what search data is actually telling you. That’s…

Most whitepapers are surely sitting lonely in a dusty corner of your site, waiting for someone to stumble across them. If that sounds familiar, don’t worry, you’re not alone. The truth is, SEO for whitepapers often gets overlooked. Marketers put hours into writing them, but forget the part where people…

Social media backlinks have a bit of a bad rep in the SEO world. You’ll hear things like, They’re all nofollow, or Google doesn’t count them anyway, and sure, technically that’s true. But does that mean they’re useless? Not even close. While they won’t boost your domain authority overnight or…

Starting a new website can feel like walking into a blank house with no floor plan. You know you need rooms… but which ones? What goes where? And how do you make the whole space feel connected instead of chaotic? That’s why keyword mapping exists! It gives you a clear…

What we’re seeing in search right now is a structural rewrite of how users interact with Google. AI Overviews are stepping in to answer questions directly on the results page, and the fallout is clear: fewer clicks, fewer visits, and far less predictable traffic. On queries where AI Overviews appear,…