Gary

YMYL stands for Your Money or Your Life. It refers to content that affects people’s health, finances, safety, or key life decisions. Google treats this content differently because bad advice in these areas can cause real harm. If your site offers financial tips, health guidance, legal opinions, or even public…

If SEO is the race for visibility, page speed is the engine under the hood. A fast one gets you on the road. A slow one leaves you stranded on the shoulder while competitors zip by. Most people think page speed is just “how fast a page loads.” Cute idea…

Link building used to be about volume. That playbook is dead. Today, modern link building is about trust, relevance, and actual relationships. Google’s algorithm no longer counts links the same way it did years ago. It looks at the domain’s quality, the context of the mention, and how natural the…

AI isn’t breaking the marketing ecosystem. It’s just making existing problems harder to ignore. The shift didn’t start with ChatGPT; it’s been happening slowly, and most brands are only now catching up. Language models show you how your brand appears online. They pull from reviews, websites, and recognizable topics. If…

We’re living in an AI-fueled publishing boom — where words are churned out faster than coffee orders. Blogs, blurbs, and newsletters arrive on demand. But with that speed comes a side effect: a tidal wave of hollow, lookalike content. So here’s the real question:In a world where everyone talks like…