Gary

Whether you run the site, manage clients, freelance, or step in where needed, building links that actually move the needle in eCommerce takes real effort. You’re up against giants with deep backlink profiles and endless visibility. Every high-value keyword is stacked with global retailers and a flood of near-identical stores…

You can debate tactics all day, white hat, grey hat, blacker-than-black, but one thing hasn’t changed: links still move the SERPs. Whether you’re laundering anchor text on parasite pages or pitching DR80 editors with personalized outreach, knowing the numbers behind the game gives you leverage. This isn’t some recycled roundup. …

This is the easiest white-hat link on the internet, and nobody’s doing it right. You already use tools, platforms, plugins, start trading that monthly payment for a homepage backlink.  Most SaaS brands are begging for testimonials that don’t sound like they were written by ChatGPT on a deadline. No blog…

Startups don’t get the luxury of coasting on domain age or legacy backlinks. When your brand’s new, Google doesn’t trust you, and neither do the sites you want links from. That’s the raw truth. The good news? Most of your competitors are either doing link building badly or not doing…

Backlinks still do the heavy lifting when it comes to rankings. No matter how slick your content or how optimized your site, links remain the currency that drives authority.  The difference between a bloated link profile and one that ranks? Knowing which types of backlinks matter and cutting the rest.…