Gary

There was a time when online visibility lived or died on Google alone. Not anymore. AI systems are now shaping discovery in ways traditional SEO never prepared us for. ChatGPT recommends products. Perplexity highlights its favorite sources. Claude summarizes research and credits names directly. Gemini extracts structured data wherever it…

People are talking about your business, whether you’re in the room or not. Brand monitoring is how you keep track of it all: what they’re saying, where they’re saying it, and how it makes your brand look. It’s not just about name-checks. You need to watch for patterns, pick up…

OpenAI just added a new feature to ChatGPT that pulls product discovery directly into the conversation. The tool — called shopping research — builds personalized buyer’s guides by scanning product data across the web. It’s available now on mobile and desktop for all logged-in users: Free, Go, Plus, and Pro.…

Let’s be real, creative strategy sounds like one of those terms people throw around in meetings to sound clever. But it’s actually super useful once you cut through the fluff. At its core, it’s just a plan that connects your business goals to smart, creative ideas that help you hit…

Search isn’t just evolving — it’s being rewritten. Google’s AI Overviews, ChatGPT’s browsing capabilities, and a wave of generative tools are reshaping how people uncover information. For marketers, that shift raises a new question: How visible is your brand in AI-generated search answers? Semrush’s latest AI search visibility study analyzed…