Gary

If your website looks great but feels a little flat, you’re not alone. Plenty of sites have beautiful visuals, solid branding, and still struggle to keep visitors around for more than a few seconds. That’s usually not a design problem. It’s an interaction problem. Interactive content helps bridge that gap.…

If you’ve ever sent traffic to a page that technically had everything a user needed, but still didn’t convert, this one’s for you. The issue usually isn’t traffic quality. It’s what happens after the click. Most websites are built to do a lot of things at once. They explain who…

Search didn’t disappear. It slipped behind the curtain. Users still research. They still compare options. They still make decisions. What changed is where that thinking happens. Increasingly, it happens within systems that summarize the web rather than sending people into it. That’s the fault line most content strategies haven’t crossed…

Search didn’t suddenly get smarter. It got better at understanding. Behind AI summaries, unpredictable rankings, and pages winning queries they never targeted sits a quiet shift in how language is processed. Search engines no longer evaluate pages by what they say. They evaluate them by what they mean. Vector embeddings…

AI is changing how search looks, but not how trust is earned. The mechanics may evolve, yet the foundations of SEO remain firmly in place. These are the SEO rules AI can’t break, no matter how interfaces, answers, or formats shift. Yes, AI Overviews, zero-click results, and entity-based responses are…