Gary

Search has crossed a threshold it will not reverse. With the introduction of Personal Intelligence inside Google’s AI-driven Search experience, discovery is no longer shaped primarily by queries. It is shaped by people. Their history. Their habits. Their patterns across Google’s ecosystem. This is not a ranking update. It is…

Social SEO in AI Overviews is no longer a trend — it’s a strategy. Learn how to get your content seen (and quoted) by AI with smart, searchable social posts.

For years, Google has maintained that search results are built around pages, not publishers. That principle was technically correct and strategically misleading. Because users don’t think in URLs. They think in sources. They remember names. They associate quality with familiarity. And now, Google is officially building that behavior into the…

Conversion marketing focuses on smart moves that turn visitors into buyers using design, incentives, and just a pinch of human psychology.

If a category page looks empty to a robot, it vanishes. Here’s how to fill it with the right kind of substance.