Gary

The way users search is becoming more local, more personalized, and more dependent on context. If you’re optimizing for a specific country or region, your domain strategy matters more than you think, and that’s where the concept of why ccTLDs matter comes into play. Short for country code top-level domains,…

SEO didn’t stop working. It didn’t get “replaced” by AI. And it didn’t suddenly become unreliable. What changed is how success shows up. For a long time, SEO followed a predictable rhythm. You created content, optimized pages, climbed rankings, and watched traffic roll in. Clicks were the reward. Rankings were…

Pay‑per‑click advertising can be one of the fastest ways to reach customers who are already looking for what you sell. Done right, it’s efficient, measurable, and scalable. Done wrong, it’s an expensive lesson. Many businesses don’t fail at PPC because the channel doesn’t work. They fail because of avoidable PPC…

Let’s face it, we’ve created a content overload. Every day, millions of blog posts, videos, and updates flood the internet. And in a post-AI search era, more content doesn’t equal more attention. We’re in what can only be called an attention recession. Scroll fatigue is real. Audiences skim more, bounce…

For over two decades, Google PageRank has shaped how websites rise and fall in search results. While the original scoring system is no longer visible to the public, the logic behind it still drives modern SEO. Understanding PageRank today isn’t about chasing a score; it’s about grasping how authority, relevance,…