Gary

If Google’s first page is the stage, then Featured Snippets are the spotlight. These neat little answer boxes show up above everything else, giving searchers instant answers without making them scroll. Now, you might be thinking: “Wait, if Google shows the answer, won’t people skip my site?” Fair point. Sometimes,…

SEO success in 2025 isn’t about cramming keywords or chasing backlinks—it’s about decoding what users actually want. Micro search intent is where broad intent categories break down, and precision begins. Instead of assuming a query labeled “informational” needs a blog post, you identify if that user wants a definition, a…

We no longer browse the internet on just one screen. The modern user bounces between mobile, tablet, desktop—and expects the same seamless experience every time. If your content doesn’t meet them where they are, it won’t matter how good it is. That’s where multi-device SEO comes in. This isn’t just…

Remember when we used to type things like cheap flights Rome? Yeah, that’s over. These days, thanks to voice assistants and AI tools that actually listen (looking at you, ChatGPT), people are searching like they talk. That’s where conversational queries come in! Instead of clunky keywords, users are now asking…

You know what’s even better than scoring a shiny new customer? Keeping the ones who already love you! In a marketing world obsessed with leads, CTRs, and splashy social campaigns, businesses often overlook the goldmine already sitting in their CRM. And here’s the punchline: According to Harvard Business Review, increasing…