Gary

If your website were a first date, Core Web Vitals would be the difference between a smooth night out and a painfully awkward silence. They’re the official metrics Google uses to gauge how pleasant your site is to interact with… And yes, they matter for rankings. In short: Core Web…

Accessibility SEO uses structure, speed, clarity and clean code to improve rankings, usability and content discoverability across devices.

Google’s algorithm doesn’t see desktop as the default anymore. In 2025, your mobile site is the version that defines your rankings, visibility, and authority. For businesses, that shift is no longer an industry trend, it’s the standard that decides who gets found and who disappears. More than half of global…

If SEO is about building your online reputation, negative SEO is the shady cousin trying to burn it all down. Think fake reviews, spammy backlinks, or even hacked content — all designed to tank your rankings and scare away users. It sounds dramatic, but here’s the truth: while most attacks…