Gary

Thin content is one of those sneaky website killers. It might look fine on the surface (a blog post here, a product page there), but underneath, there’s no real meat. Just fluff, filler, or worse, copy-paste jobs pretending to be helpful! Search engines can spot it a mile away, and…

There was a time when online visibility lived or died on Google alone. Not anymore. AI systems are now shaping discovery in ways traditional SEO never prepared us for. ChatGPT recommends products. Perplexity highlights its favorite sources. Claude summarizes research and credits names directly. Gemini extracts structured data wherever it…

People are talking about your business, whether you’re in the room or not. Brand monitoring is how you keep track of it all: what they’re saying, where they’re saying it, and how it makes your brand look. It’s not just about name-checks. You need to watch for patterns, pick up…

OpenAI just added a new feature to ChatGPT that pulls product discovery directly into the conversation. The tool — called shopping research — builds personalized buyer’s guides by scanning product data across the web. It’s available now on mobile and desktop for all logged-in users: Free, Go, Plus, and Pro.…

Let’s be real, creative strategy sounds like one of those terms people throw around in meetings to sound clever. But it’s actually super useful once you cut through the fluff. At its core, it’s just a plan that connects your business goals to smart, creative ideas that help you hit…