Gary

If organic traffic matters to your business, so does tracking what makes it tick. But just watching rankings or impressions isn’t enough. To measure real SEO performance, and improve it, you need KPIs that cut through the noise and tie directly to your goals. Let’s break down what SEO KPIs…

Web pagination doesn’t get much SEO love, but it should. Done right, it keeps your site lean, crawlable, and fast. Done wrong? It burns your crawl budget, confuses bots, and tanks performance. Here’s how to make pagination your silent ranking ally, not a liability. 🔍 What Is Web Pagination (and…

Think your SEO’s working just fine? Don’t guess. Audit it. If your site’s not showing up where it should, or worse, traffic’s slipping and you’re not sure why, an SEO audit is how you get clarity fast. It’s not a nice-to-have. It’s your roadmap to stronger rankings, fewer leaks, and…

It’s 2025, and if your site’s still buried on page three of Google, you’re basically invisible. Search isn’t just where people browse, it’s where they decide. Every day, millions of users hit Google looking for answers, ideas, products, and services. If your content isn’t showing up where your audience searches?…

Link velocity is the rate at which your site gains (or loses) backlinks over time. And yes, Google’s watching. Why? Because sudden spikes or shady-looking patterns don’t scream “popular brand.” They scream “link scheme.” Let’s break it down. Imagine Doobie & Co. (your friendly neighborhood pet brand) drops a fresh…