Gary

In the grand circus of search engine optimisation, few acts draw more attention than those mysterious and mighty entities known as primary keywords. These chaps act like the star performers of a content piece. They know their role, command the spotlight, and demand the audience’s full attention.  Understanding primary keywords…

If Google’s first page is the stage, then Featured Snippets are the spotlight. These neat little answer boxes show up above everything else, giving searchers instant answers without making them scroll. Now, you might be thinking: “Wait, if Google shows the answer, won’t people skip my site?” Fair point. Sometimes,…

SEO success in 2025 isn’t about cramming keywords or chasing backlinks—it’s about decoding what users actually want. Micro search intent is where broad intent categories break down, and precision begins. Instead of assuming a query labeled “informational” needs a blog post, you identify if that user wants a definition, a…

We no longer browse the internet on just one screen. The modern user bounces between mobile, tablet, desktop—and expects the same seamless experience every time. If your content doesn’t meet them where they are, it won’t matter how good it is. That’s where multi-device SEO comes in. This isn’t just…

Remember when we used to type things like cheap flights Rome? Yeah, that’s over. These days, thanks to voice assistants and AI tools that actually listen (looking at you, ChatGPT), people are searching like they talk. That’s where conversational queries come in! Instead of clunky keywords, users are now asking…