Gary

Keyword cannibalization occurs when your website accidentally turns on itself. You’ve got multiple pages chasing the same keyword, and instead of working together, they’re fighting for attention. Google doesn’t know which one to pick, so it ranks none of them properly! 😮 The result? Your own content is dragging itself…

Expanding into global markets requires more than a simple language translation or guesswork about international audiences. To break into multiple regions successfully, you need a structured approach grounded in research, cultural awareness, and technical accuracy.  With a strong global SEO strategy, businesses unlock access to customers who search differently, buy…

You’ve probably heard of sister companies. Sister sites work the same way, just in the digital world. These are separate websites under the same brand umbrella, designed to split up products, services, or even audiences for better results. Think of them as strategic clones with their own personality. Instead of…

When it comes to SEO, countless factors can chip away at your visibility, such as bad backlinks, scrapers, algorithm shifts, and spam attacks. But nothing drags your rankings down faster than poorly designed websites. A clunky layout, confusing structure, or outdated setup sends a loud message to Google and your…

Being an SEO Mentor isn’t about being the smartest strategist in the room. It’s about knowing how to guide someone through challenges, help them build confidence, and create a safe space for real professional growth. When the relationship works well, both sides walk away stronger: the mentee gains clarity, and…