Gary

You know what’s even better than scoring a shiny new customer? Keeping the ones who already love you! In a marketing world obsessed with leads, CTRs, and splashy social campaigns, businesses often overlook the goldmine already sitting in their CRM. And here’s the punchline: According to Harvard Business Review, increasing…

If your website were a first date, Core Web Vitals would be the difference between a smooth night out and a painfully awkward silence. They’re the official metrics Google uses to gauge how pleasant your site is to interact with… And yes, they matter for rankings. In short: Core Web…

Accessibility SEO uses structure, speed, clarity and clean code to improve rankings, usability and content discoverability across devices.

Google’s algorithm doesn’t see desktop as the default anymore. In 2025, your mobile site is the version that defines your rankings, visibility, and authority. For businesses, that shift is no longer an industry trend, it’s the standard that decides who gets found and who disappears. More than half of global…