Gary

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26
Sep, 2025

Offensive vs Defensive SEO: Balancing Tactics for Sustainable Growth

Success in SEO doesn’t come from a single tactic or one-time fix. It’s the balance between protecting the ground you’ve already won and pushing into new territory.  Think of it like a sports strategy: defense keeps you in the game, but offense is what helps you win. In the same…
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26
Sep, 2025

Image SEO: How To Optimise Photos For Google Search

Images are more than visual decoration. They influence how fast a page loads, how search engines interpret content, and whether users trust your site.  Despite this, image optimisation often sits at the bottom of SEO to-do lists. That’s a mistake.  Google relies on speed, structure, and accessibility when evaluating images,…
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