Gary

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26
Sep, 2025

9 SEO Truths Most People Overlook

Search engine optimization is one of the most powerful channels for digital growth, yet it remains clouded by myths and half-truths. Google’s constant algorithm changes, the rise of AI-driven search, and an endless stream of “SEO hacks” make it harder than ever to separate fact from fiction. Many brands think…
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26
Sep, 2025

Organic Traffic Explained: Why It Matters And How To Track It

Organic traffic is one of the clearest signals that your SEO is working. It shows that people are finding your site through search engines without the push of paid ads.  This type of traffic matters because it connects you with users actively looking for products, services, or information like yours.…
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9
Sep, 2025

SEO Reporting Stakeholders Actually Care About

If you’ve ever poured hours into an SEO report only for it to be skimmed or ignored, you’re not alone. The problem usually isn’t the accuracy of the data. It’s that the report is written for SEOs, not for the people making business decisions. Stakeholders don’t want crawl errors or…
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