Gary

FAQ pages are like that quiet coworker who doesn’t say much… until they drop absolute knowledge bombs in meetings.  When done right, an FAQ page is a traffic-driving, trust-building, SERP-snagging machine. But done wrong? It’s just a lazy list of copy-pasted questions and half-hearted answers nobody asked for. If you…

Have you ever had a blog post that used to bring in a flood of clicks… but now barely gets noticed? That’s not just bad luck; you’re probably dealing with content decay.  It’s what happens when content gets old, loses relevance, and slowly drops in search rankings. As a result,…

Search is getting a facelift. Google? Still around. But now, users are skipping the scroll and asking ChatGPT, Perplexity, and Microsoft Copilot straight-up questions (and expecting instant answers). This is what Answer Engine Optimization (AEO) is all about. Showing up in blue links isn’t the goal anymore. You want your…

You might think Pinterest is just a playground for wedding planners, recipe hunters, and interior design junkies.  But guess what? It’s also a goldmine for driving traffic. When it comes to referral traffic, Pinterest can outperform Facebook by 33%. Wild, right? Pinterest is basically a visual search engine with over…

How many pages does a website need? might sound like a simple question, but the real answer is: it depends. If you’re running a cozy local business, you might get away with a sleek 5–10 page setup. But if you’re launching a full-blown eCommerce beast, you’ll likely need dozens (if…