Gary

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Google Knowledge Panel Guide 2025: How To Earn And Keep One

Seeing a Google Knowledge Panel next to search results is more than a digital perk — it’s a credibility signal. That information box tells users Google trusts your brand enough to summarize it directly on the results page.  For businesses and individuals, it’s like owning an official online badge of…
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Stop Letting Your Login Page Ruin Your SEO

No one likes hitting a login wall when they’re just trying to learn more about your site. But what’s annoying for users is even worse for search engines. If your login pages are confusing, overused, or blocking important content, they could be dragging down your entire SEO performance. Why Login…

SEO Reporting for Rookies (But Make It Look Pro)

You’ve been putting in the work – optimizing pages, building links, and trying to climb up those search rankings.  But how do you show your boss or client that your SEO efforts are actually paying off? Easy: you create a clear and simple SEO report. SEO reporting is all about…
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Short-Form Blogs and the Fine Art of Getting to the Point

When an editor wants content read all the way through without begging, they reach for short-form blogs. They come in under 1,000 words and still manage to do the job without fluff or panic attacks. The audience responds well to these. Most readers open tabs with every intention of reading,…
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