Gary

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17
Dec, 2025

Vector Embeddings For SEO: Why Meaning Now Outranks Keywords

Search didn’t suddenly get smarter. It got better at understanding. Behind AI summaries, unpredictable rankings, and pages winning queries they never targeted sits a quiet shift in how language is processed. Search engines no longer evaluate pages by what they say. They evaluate them by what they mean. Vector embeddings…
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17
Dec, 2025

SEO Rules AI Can’t Break: 11 Fundamentals That Still Decide Winners

AI is changing how search looks, but not how trust is earned. The mechanics may evolve, yet the foundations of SEO remain firmly in place. These are the SEO rules AI can’t break, no matter how interfaces, answers, or formats shift. Yes, AI Overviews, zero-click results, and entity-based responses are…
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17
Dec, 2025

When Search Results Shift: A Practical Guide to Google Ranking Fluctuations

Seeing your site drop off page one without warning is a gut check for any SEO. One day, you’re winning traffic; the next, you’re buried beneath competitors you didn’t even know existed. That’s the reality of Google Ranking Fluctuations: they’re not rare, and they’re not random. But they are manageable.…
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