Gary

Search didn’t suddenly get smarter. It got better at understanding. Behind AI summaries, unpredictable rankings, and pages winning queries they never targeted sits a quiet shift in how language is processed. Search engines no longer evaluate pages by what they say. They evaluate them by what they mean. Vector embeddings…

AI is changing how search looks, but not how trust is earned. The mechanics may evolve, yet the foundations of SEO remain firmly in place. These are the SEO rules AI can’t break, no matter how interfaces, answers, or formats shift. Yes, AI Overviews, zero-click results, and entity-based responses are…

Seeing your site drop off page one without warning is a gut check for any SEO. One day, you’re winning traffic; the next, you’re buried beneath competitors you didn’t even know existed. That’s the reality of Google Ranking Fluctuations: they’re not rare, and they’re not random. But they are manageable.…

Duplicate content is one of the silent killers of organic growth. It creeps in slowly, via parameter URLs, recycled copy, and bloated archives, until one day, your rankings drop, and your traffic dries up. If you’re noticing keyword volatility or ranking shifts without a clear cause, it’s time to investigate.…

Since Google retired the cache operator in 2024, many SEOs have had to rethink how they view cached data. What was once a simple shortcut is now a multi-step workflow. But here’s the upside: even without the cache operator, cached pages in SEO are still highly valuable, if you know…