Gary

Top-funnel content pulls people in. Bottom-funnel content convinces them to buy. A strong marketing strategy doesn’t end with awareness — it needs a closer. That closer is bottom-funnel (BOFU) content. Skip it, and you risk handing ready-to-buy customers straight to competitors who sealed the deal. In this guide, we’ll unpack…

TOFU-MOFU and BOFU — three acronyms that marketers throw around constantly. But here’s the truth: they’re not just jargon. They’re a practical framework for creating SEO content that actually drives revenue. In this guide, we’ll break down each stage, explain why our strategy prioritizes MOFU and BOFU, and show you…

Everyone loves to talk about “evergreen content.” The kind of post you write once, let it marinate, and watch it rank forever. Except… that’s not how it works anymore. We dug into thousands of SERPs and found something eye-opening: the average page-one content for competitive keywords had been refreshed within…

Content velocity is more than just publishing fast. It’s about building authority, ranking higher, and creating content that consistently delivers results.

Title tags aren’t just for show—they’re one of the most powerful tools in your SEO arsenal. This guide breaks down what makes them work, how to write them for real people (not just search bots), and the small changes that lead to big wins.