5
Dec, 2025
The CTR Decline: How Google’s AI Answers Are Reshaping Search (and Your Traffic)
What we’re seeing in search right now is a structural rewrite of how users interact with Google. AI Overviews are stepping in to answer questions directly on the results page, and the fallout is clear: fewer clicks, fewer visits, and far less predictable traffic. On queries where AI Overviews appear,…
