SEO

If your business isn’t showing up when people search for what you do, there’s a good chance your categories are off!  When it comes to Google Business Profile optimization, categories aren’t just small settings; they’re the way Google figures out what your business is and when to show it in…

Search has changed. Voice queries, screenshots, and AI overviews are now part of how people discover content.  But that doesn’t mean SEO is dead, far from it. It just means your SEO strategy for 2026 needs to grow up a bit. The old rules still matter, but now they live…

If you’ve ever written web content that gets ignored, skimmed, or bounced out of in 10 seconds flat, there’s a good chance your structure is to blame. That’s where inverted pyramid style writing comes in.  Borrowed from the world of journalism, this method flips the usual slow-build approach and drops…

Link building is one of the most misunderstood elements of SEO. It’s not just about quantity. It’s not about gaming the algorithm. And it’s certainly not about shortcuts. In a search landscape driven by credibility, structure, and trust, white hat link building remains one of the most powerful (and safe)…

For years, SEO followed a familiar playbook. Find intent. Create content. Earn the click. Repeat. But 2025 brought a quiet rupture, and it’s not slowing down. Google’s AI Overviews are now rewriting how search works. What used to be a list of links is increasingly a block of AI-generated copy…