SEO

AI didn’t just change search — it rewrote the rules.Instead of serving up a stack of blue links, platforms like Google’s Search Generative Experience (SGE) are now crafting AI-generated answers that feel like they were written just for the user. Sounds smart, right? But here’s the catch… If your content…

The rules of SEO have changed — again. And this time, it’s AI search brand mentions rewriting the playbook. Search engines powered by AI aren’t waiting for links anymore. They’re scanning the digital noise for brand signals — who’s talking about you, where, and how often. If your name keeps…

Let’s be real — most online stores are shouting into the void. Your products are solid, your design is clean, but if your site isn’t pulling organic traffic, you’re burning budget just to stay visible. That’s where a blog section flips the script. Not just content, strategy. Not just words,…

Forget pumping out “just content.” That’s old news. If your posts sound like everyone else’s, you’re not building a brand — you’re blending in. Real brand content? It’s what turns casual clicks into loyal fans and browsers into believers. This isn’t about playing the algorithm game. This is about owning…

Search is entering a transitional era. With AI Overviews, conversational assistants, and generative browsing systems becoming user defaults, the relationship between rankings and visibility is shifting. And the shift is bigger than most marketers expect. A recent Ahrefs study revealed that only 12% of URLs cited by AI tools overlap…