SEO

Search isn’t just evolving — it’s being rewritten. Google’s AI Overviews, ChatGPT’s browsing capabilities, and a wave of generative tools are reshaping how people uncover information. For marketers, that shift raises a new question: How visible is your brand in AI-generated search answers? Semrush’s latest AI search visibility study analyzed…

Google’s new “Ask For Me” feature isn't just a convenience — it's a bold shift in search behavior. Learn how this AI tool could reshape SEO, content strategy, and customer experience for local businesses and digital marketers alike.

You’ve seen it everywhere! Those ads that appear right at the top of Google, or the sponsored posts that pop into your feed at the perfect moment; that’s pay-per-click marketing quietly doing its job.  It’s one of the most direct ways to get your business in front of people who…

If keyword research tells you what people search for, keyword clustering tells you how to turn those searches into a page Google can’t wait to rank. Instead of publishing dozens of “almost identical” articles that compete against each other, clustering lets you group similar queries, match shared intent, and build…

If your primary keyword tells Google the headline of your story, related keywords tell the rest of the plot. They build depth, reinforce meaning, and help your content land in front of far more searchers than you targeted with one phrase alone. Used smartly, they turn a single page into…