SEO

Every December, marketing teams do the same thing: set goals, align stakeholders, build roadmaps, and promise this will be the year the plan gets done. Then March hits. Suddenly, there’s a new product launch that didn’t exist during planning. A search algorithm shifts traffic patterns. Someone urgently needs a landing…

Your domain name is more than just a web address; it’s the first impression your brand makes online. The name you choose affects how users find you, remember you, and even how search engines interpret your site. It’s the digital front door to your entire presence. And if you get…

Few things disrupt a user journey faster than a dead end. That’s exactly what broken links are, invisible roadblocks that frustrate users, damage trust, and quietly chip away at your site’s SEO strength. Whether you’re building new content or cleaning up old pages, knowing how to spot and fix these…

The European Commission has officially opened an antitrust investigation into Google, and this one cuts deep. At the center is a question the SEO world can’t afford to ignore: Is Google unfairly using publisher content to train its AI and fuel zero-click answers? This isn’t just about who gets credit.…

Search hasn’t just changed its interface. It has changed its standards. AI Overviews are no longer a small enhancement on the results page. They are becoming the primary way information is delivered, especially for informational queries. And with that shift comes a less visible, but more important question: why does…