Matt VanDyke breaks down how AI-driven marketing transforms car sales
Dealerships are shifting focus from homepages to inventory pages, using AI, real imagery, and faster tools to capture and convert online car buyers.
Google’s AI Overview Isn’t the Enemy, But Your Strategy Might Be
2025’s not just the year of flying cars and AI-generated pizza recipes! It’s also the year Google took zero-click to the next level. With the global rollout of Google’s AI Overview, search results are becoming answer machines. That little blue link you worked so hard to rank? It’s now sharing…
Your Audience Isn’t Just Googling Anymore – Time to Do Search Everywhere Optimization Like a Pro
Let’s stop pretending everyone’s typing their questions into a white search bar with blue links. They’re not. People are searching on TikTok while waiting for coffee, digging through Reddit threads at 2 a.m., and getting oddly specific advice from ChatGPT during work meetings. And guess what? They trust those answers.…
Search Intent: What People Actually Want When They Google Stuff
Search intent is all about figuring out what someone really wants when they hit search. Are they looking to buy, learn, compare, or just get to a specific page? If your content doesn’t match that goal, Google won’t rank you, and users won’t stick around. Say someone Googles best waterproof…
The World Is Your Stage, So Multilingual SEO Is More Than Just Translation
If your website only speaks one language, it’s kind of like running a global business with a No Entry sign in 99% of the world’s storefronts. Multilingual SEO is your passport to the rest of the planet, an approach that doesn’t just translate your content but reintroduces it to new…