Yep, We Wrote This: How to Show Your Content’s 100% the Real Deal

In a sea of recycled blog posts and AI-generated fluff, truly original content is like finding a craft cocktail in a world of boxed wine… It stands out and people remember it.

But here’s the thing: your audience doesn’t just assume your content is original. You’ve gotta show them. Prove it!

Why does it matter? Because when people sense that you’re putting real thought and energy into creating content just for them, their trust in your brand skyrockets. You go from being a maybe to being the one, the trusted source they subscribe to, recommend, and buy from.

And especially in B2B? Originality is your mic drop moment. It’s what separates brands that blend in from the ones that lead. 📣

Get Personal or Get Ignored

Using I, me, we, and us in your writing instantly tells readers: Hey, there’s a real human behind this. Someone who’s lived this, learned from it, and now has something worth sharing.

Imagine this line in an article:

The numbers looked promising, the strategist told me after the campaign wrapped.

That little told me nugget? It makes a difference. It means you were there. You weren’t scraping headlines, you were in the mix.

• But here’s the pro tip:

Make sure everyone involved in content creation is aligned. If your editor is still slashing first-person like it’s 2012 and you’re writing for a newspaper, you’ll need to sync up. 

And yes, your style guide needs a glow-up too. Define when to use I vs. we, especially if your content is a mix of personal takes and brand voice. Are you speaking as yourself? As the brand? As a team? 

Lock it in, make it consistent, and don’t be afraid to get a little human.

Real People = Real Content

Want content that no other brand could possibly replicate? Easy. Talk to people. Real ones. With faces and stories and wildly unpredictable answers.

When you build your content around real conversations, you’re no longer recycling thoughts; you’re producing original insights that Google can’t find anywhere else.

Here’s how the magic happens:

• You choose your interviewee: someone with relevant, lived experience.

• You craft smart, original questions.

• You show up, you listen, and you follow up in the moment.

• You walk away with golden, unique content that can’t be copied.

That’s it. Simple. And powerful.

Oh, and don’t sleep on the environmental cues. When you chat in real time, you catch details that make your content richer.

Example?

Your guest’s walls are covered in vintage band posters. You mention it. Now you’re not just gathering answers; you’re telling a story. A story only you can tell.

Whether it’s a customer, a partner, or a subject-matter expert, your original angle comes from the interaction itself. No one else had that moment. That convo. That quote. That’s your proof of originality, baked right in! 🎂

Sign Your Work, Humans Included

Want to instantly prove your content wasn’t generated by some soulless AI prompt? Put a name on it.

Seriously, bylines are digital handshakes. They tell your readers, A real person made this, and here’s who they are. 

Skipping the byline makes your brand look like it’s hiding behind the curtain. And in today’s authenticity-obsessed world, that’s a fast way to lose trust.

But don’t stop there. Drop a mini bio at the end:

• Who is this person? 
• What makes them credible? 

Toss in a quick credential, a fun fact, and a link to their LinkedIn profile. Boom… Instantly more legit, instantly more relatable. 💣

When people can see the who behind the what, your content stops feeling anonymous and starts feeling human. That’s the whole point.

Show What’s Behind the Curtain 

Want to prove your content didn’t come from the cloud? Show people how the magic happens.

Let them peek behind the scenes. Film your creative process. Share a rough draft. Walk them through a day on set, in the studio, or in the brainstorming room. Or just shoot a raw, unfiltered take on how your latest piece came together.

Because guess what? That kind of transparency is irreplaceable. No other brand has your exact story, your process, or your people. So make that your differentiator.

If It Feels Like You, They’ll Know It’s Real

People aren’t stupid. They can sniff out half-baked, auto-generated, phoned-in content from a mile away. 

But when you give them something that sounds like you, that shows your face, your process, your voice? That sticks. That builds trust. That gets remembered.

So don’t just hit publish and hope for the best. Leave fingerprints. Leave proof that someone actually put an effort into creating that particular piece of content. Because in a world where everyone’s cutting corners, the brand that shows its works is the one people come back to.