Blog

Web accessibility is not only a legal or ethical issue; it also plays a key role in how well your website performs in search engines. If your site is not ADA compliant, you risk more than just losing visitors. You could be missing out on better rankings, higher traffic, and…

Subdomains are the SEO version of “it depends.” Some brands use them brilliantly. Others quietly split their authority in half without realizing it. Used well, subdomains can carve out focused spaces for products, regions, or help content. Used badly, they behave like a second site that has to climb the…

Have you ever wondered how that pair of shoes you clicked on once keeps following you around the internet like a loyal puppy? That’s not a coincidence; that’s retargeting, and it’s one of the most powerful tools in digital marketing today. Instead of shouting into the void, hoping strangers notice…

Launching a new website, campaign, or content strategy feels like a major win, and it is 🏆! But publishing isn’t the final step. It’s the moment when the real work begins. After all the planning, research, and preparation, your content finally reaches real people. That’s when you start to see…

When website traffic starts sliding, it’s like setting off a silent alarm in the boardroom. Suddenly, everyone’s side-eyeing the SEO team and wondering if the budget could be reallocated (aka slashed). 📉 But here’s the thing: a dip in traffic doesn’t mean SEO is broken; it means it’s time to…