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Still here? Good. That means I haven’t lost you yet. Because here’s the brutal truth: uninteresting content doesn’t just get skipped. It vanishes. Ghosted by the scroll. We live in a world of instant swipes, 5-second attention spans, and a million tabs open. So if what you’re writing doesn’t instantly…

Most content disappears young. It launches, it lingers, and then it vanishes into the abyss of page two, or worse, never gets found at all. Enterprise brands aren’t just fighting for visibility; they’re racing against time, trends, and burnout. Churning out new assets at warp speed might feel like progress,…

Can the best X articles turn your content into a ChatGPT magnet? The short answer: yes, but there’s art and science behind it.  Across tens of thousands of websites we watch daily, pages built around the best X articles send 8–9x more referral traffic from ChatGPT than the next AI-first…

If you’ve been wondering how to get your content cited by Perplexity, you’re not alone. With AI answer engines now shaping what people read (and trust), figuring out how they rank content is becoming just as important as traditional SEO… if not more. 🤷 Thanks to an analysis by researcher…

If you’ve noticed your referral traffic from ChatGPT taking a dip lately, you’re not alone. A growing number of marketers and content teams are seeing the same pattern, which began around the time the GPT-5 model rolled out. So, what changed? In short, the GPT-5 model is a better listener,…