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Google has confirmed what many early-stage publishers eventually discover: free subdomain hosting can make ranking in search results significantly harder, even when the content is strong. According to John Mueller, a Search Advocate at Google, the issue isn’t technical. It’s contextual. Free hosting platforms often attract spam and low-quality sites.…

Clicks no longer flow the way they used to. Search is evolving away from link-based discovery and toward machine-curated answers, and the numbers now confirm what many in publishing feared: a major collapse in referral traffic is underway. According to the latest report from the Reuters Institute, publishers expect to…

Google Performance Max has redefined how ecommerce brands run ads, but not always for the better. Launched to unify campaigns across all Google channels under one smart automation system, Performance Max promised efficient reach with minimal effort. But the trade-off has been visibility. Advertisers often struggle to understand where budgets…

Visibility doesn’t disappear all at once. It fades when technical debt piles up, when content loses relevance, and when signals stop aligning with how search actually works. AI-led results, shifting interfaces, and intent-driven ranking systems have made consistent SEO upkeep more critical than ever. Without structure, efforts drift. Without cadence,…

🚨 Ranking content from a brand-new site? Yeah… good luck with that. Unless you’ve got months (or years) to spare, climbing the SEO ladder the traditional way can feel like trying to sprint through molasses. Enter: Parasite SEO. This sneaky little strategy flips the script. Instead of publishing your content…