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23
Dec, 2025

The RACE Framework: A Very Useful Way to Plan Smarter Marketing

Digital marketing can feel like a chaotic mess. One minute you’re building a funnel, the next you’re juggling five platforms, twelve KPIs, and a half-written blog post.  Sound familiar? That’s exactly why the RACE framework was built: to give you a clear, practical way to make sense of it all.…
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23
Dec, 2025

Multimodal AI Search in 2026: Make Sure Your Content Is Seen

The way people search has changed, and Google has changed with it. In 2026, multimodal AI search isn’t just a feature; it’s the default. If your content isn’t readable by AI across multiple formats (text, images, videos, layout, metadata), it’s probably not getting the visibility it deserves. Search is now…
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23
Dec, 2025

AI-Written Content Now Produces 60% of All News Articles

AI-written content is no longer a side tool in the newsroom; it has taken over most of it. Right now, around 60% of all news articles published worldwide are created by artificial intelligence. This includes daily reports on stocks, weather, sports, and breaking news. The use of AI in journalism…
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23
Dec, 2025

Informational Content Is Your Website’s Secret MVP

Most websites are out here acting like digital billboards. Buy this! Book that! Look at our shiny services! And hey, that makes sense. We all want conversions. 🤷 But here’s the thing: people don’t just stumble onto your site and whip out their credit cards. They research. They compare. And…
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22
Dec, 2025

Turn Those Customer FAQs Into Content That Works

You know those questions customers keep asking over and over? How long does delivery take? Do I need an account to order? What even is a meta title?  Yep, those are more than just inbox clutter. They’re your next killer blog post. Your next service page rewrite. Maybe even your…
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