Blog

AI search isn’t magic; it’s math. And right now, that math heavily favors content that’s structured, specific, and built for context.  Not all B2B content types make the cut. In fact, most of them get completely ignored. So, if you’re wondering which B2B content types still stand a chance in…

Dealerships are shifting focus from homepages to inventory pages, using AI, real imagery, and faster tools to capture and convert online car buyers.

2025’s not just the year of flying cars and AI-generated pizza recipes! It’s also the year Google took zero-click to the next level.  With the global rollout of Google’s AI Overview, search results are becoming answer machines. That little blue link you worked so hard to rank? It’s now sharing…

Let’s stop pretending everyone’s typing their questions into a white search bar with blue links. They’re not. People are searching on TikTok while waiting for coffee, digging through Reddit threads at 2 a.m., and getting oddly specific advice from ChatGPT during work meetings.  And guess what? They trust those answers.…

Search intent is all about figuring out what someone really wants when they hit search. Are they looking to buy, learn, compare, or just get to a specific page?  If your content doesn’t match that goal, Google won’t rank you, and users won’t stick around. Say someone Googles best waterproof…